How will my blog get the biggest SEO for my buck?
A quick comparison of the SEO and branding impact of a self-hosted vs free-hosted blog The business of blogging is powerful, and it has a direct impact on your company’s exposure, as well as search...
View ArticleWhat do you value?
When you can accurately predict marketing’s contribution to the quarter, it means less career risk and a greater opportunity to grow the business. Understanding how marketing contributes to each...
View ArticleWhere does social media fit?
Where does social marketing fit? Social media is one small piece of your overall marketing mix. For that reason, it is hard to talk about social media without the context of the rest of your...
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How to sell social media to your boss
We’ve recently authored a slide deck titled: Social Media Executive Briefing: how to sell social media to your boss. More than any technology, the greatest barrier to social media adoption is often...
View ArticleDoes social media generate leads?
These are my experiences. The answer to the headline question is “yes and no.” Let me explain by talking about a few different ways we’ve converted social media activity in new business. Later, when I...
View ArticleThinking about CRM data quality – what is that thing in the punchbowl?
Not too long ago, a prospect asked us to review their sales and lead generation programs because lead flow had dropped significantly. This concerned them because they had just finished a significant...
View ArticleDon’t let your CRM data curdle – simple practices for improving CRM success
http://zoominfoblogger.wordpress.com/2010/01/26/making-sure-your-data-doesn%e2%80%99t-curdle/ Data, like unrefrigerated milk, goes bad fast. In fact, by conservative estimates 25% of the database will...
View ArticleHow we clean your CRM data
OUR PRACTICES FOR KEEPING DATA CLEAN IN YOUR CRM During the execution of an inbound or an outbound prospecting campaign, CRM data hygiene is important. I’m going to share one of the processes we use...
View ArticleMarketingReportCard.com seeks BETA testers
Just launched free website that helps small business better measure and manage tactical marketing programs We are looking for beta testers for our new website called MarketingReportCard.com – a...
View ArticleMarketing Automation Adoption Survey
Evaluating or using marketing automation? How does your organization compare? This survey is designed to identify and track marketing automation adoption trends and provide guidance to firms...
View ArticleHow often should you clean your CRM data in Salesforce.com?
We recently launched a new service called CleanMyCRM. We started the service at the request of customers who needed a smarter way to research incomplete CRM data contact records – especially the names...
View ArticleMarketing Automation Adoption Survey
Evaluating or using marketing automation? How does your organization compare? This survey is designed to identify and track marketing automation adoption trends and provide guidance to firms...
View ArticleHow often should you clean your CRM data in Salesforce.com?
We recently launched a new service called CleanMyCRM. We started the service at the request of customers who needed a smarter way to research incomplete CRM data contact records – especially the names...
View ArticleNew Salesforce.com Jobs Posted Here
Our Salesforce.com Jobs Newsletter is a community of like-minded Salesforce.com admins and developers who share job leads with one another. There is no fee to sign up or share a job. These are not...
View ArticleEvaluating marketing automation?
Are you evaluating marketing automation software? We asked marketing automation experts one question: “What advice would you give first time buyers of marketing automation platforms?” We collected the...
View ArticleGrowing your cloud business
Ben Bradley & Ashley Poynter to Present “Growing Your Cloud Business” on Jan. 24, 2015 CHICAGO, JANUARY 6, 2015 – Macon Raine announced today that Ben Bradley, managing director and Ashley Poynter,...
View ArticleScalable lead generation for LinkedIn with AutoPilot and YesData
Honestly, I don’t even know if this a hack or just a process I’ve figured out to make life a little easier. A word of caution…this has the potential to be abused. Before you read this, remember the...
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Product Differentiation with Win Win Pricing
Using marketing and pricing to create meaningful product differentiation separates you from competitors and allows you to command price premiums. With whole product thinking, one strategy should be the...
View ArticleInformation products – the value-added paper cup and activity-based billing
In his book Business Agility, Michael Hugos says: Opportunities to make money by being responsive have exploded. There are far more ways to use responsiveness to attract customers than there are ways...
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Demonstrating ROI in the sales process
Today, more than even, buyers demand accountability from technology and solution investments using comprehensive return on investment studies. As budgets come under close scrutiny the demand for...
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